Top 7 Website Design Mistakes Canberra Businesses Make

In the 21st century, a website is an essential aspect of every business and crucial to its success. As such, ambitious business owners have a website up and running, ensuring that potential and existing clients can be found with a single åsearch. This is astounding. However, several websites make certain mistakes, leading to them not getting the maximum value from having their business on the Internet. 

If you wonder why your website visibility is not translating to real-world productivity, you may be making some Canberra web design mistakes.

1. Inconspicuous Call To Action (CTAs)

CTAs are fundamental to every website. In the infrastructural setting, the CTA is the central element that helps give potential web users a direct link to engage with your business service. CTAs are buttons or links that clients click to either access your business service or contact your business.

Thus, placing the right CTA in just the right place can massively convert potential customers to active clients. However, the value of the CTA is grossly limited when it is vague or unclear. After visiting your business website, a potential lead who is convinced of your service and business review and wishes to access the service offered by your business may be turned away if unable to figure out the right CTA to use your service. 

Hence, placing the CTA in the right position, with the correct attention-grabbing words and colour, is fundamental to ensuring your website converts leads and potential customers into active clients.

2. Busy and Flashy Design

“Simplicity is the ultimate sophistication”. It is genuinely not out of place that an artistic mind made this ever-green quote, Leonardo da Vinci, centuries before the first webpage was designed. The practicality of that statement greatly applies to your business's website design.

While you want to ensure your website has a professional look and is aesthetically appealing, investing in too much design that overwhelms prospective clients can be counterproductive. This applies to the nature of the texts, choice of fonts, the colour of the pages, and pictures used in your business website. Prospective clients may find it hard to read essential texts needed to use your business service if they are written in italics, fancy, or small fonts. 

Hence, it is essential to balance aesthetics with simplicity. Achieving this can be overwhelming and challenging, but with Y2Y3 helping you design your business website, you can be confident that you will achieve simplicity with top-tier sophistication.

3. Not securing your website

This is a concern most business website owners do not prioritise until when, unfortunately, it may be too late. Granted, the first goal is to ensure visibility and convert prospective clients into active ones. But things may get awry if your websites get hacked, prospective clients are defrauded, or important business information gets into the wrong hands. 

Hence, it is always important to ensure that website security is a practice prioritised by business website owners. This can be demanding, but with a trusted business website design service like Y2Y3, your website security is sure to be in the best form. 

4. Outdated Information 

This is a mistake most businesses would make, especially in the new year. The world moves at a frightening pace, and it is up to business website owners to ensure their websites keep up. One important but trivial way to do this is to ensure the information on your business website reflects the current times, especially regarding information. 

All dates on your site right now should read 2025. Every prior information relating to time should be well-updated. From trivial things such as dates to change of address or inclusion of new business addresses in the event of an expansion to updated contact information, all of these must be reflected on your website. This can be particularly helpful when leads visit your site and seek to reach out to you to make enquiries. 

A website with outdated information may well lead to the loss of such leads, which could mean a costly mistake for your business. Regularly updating such information can be tasking, but recruiting the services of esteemed web design businesses like Y2Y3 would ensure your website is filled with updated information all year round. 

5. Poor Navigation 

As helpful as a clearly marked road with signs is to a stranger in a new town, straightforward navigation is to leads and visitors to your business website. Navigation helps visitors figure out which pages to access and helps them access the information flow on your website. Navigation centres on menu buttons, layouts, various links, and the overall setup of your website. 

The average website visitor spends 54 seconds on a webpage. This translates to the fact that in less than a minute, your website has to be appealing aesthetically and provide the right information to encourage potential leads to spend more time on your website and make a decision about utilising your business. One way to accomplish this is through clear and swift navigation. With various blocks, menus and layouts structured to tell a perfect tale of what your business does and provide relevant information, you can help leads form an opinion to use your business in less than 54 seconds. This nugget of truth is one of the most relevant website help for Canberra businesses. 

6. Not Optimising website on search engines

Having your business website up and running is a great move. But what is even better is leveraging search engine optimisation for unique keywords peculiar to a service your business provides or a problem your business solves tailored to your business location. Doing this will rake in a substantial number of clients for your business every year. 

Imagine searching on Google or other popular search engines for a service your business offers in Canberra, and yet you can’t find your business website. This would be a significant limitation in the reach of services your business offers. With Y2Y3, you need not worry about this as optimal search engine optimisation would be conducted to ensure your business websites serve as an advertising frontier for you and a means of acquiring new clients. 

7. Not utilising website analytics 

Having a website goes beyond having a presence in the digital world. When properly and effectively utilised, it is a significant tool that, can bring astounding changes to your business. With a new year starting, leveraging your business website analytics can help you see where most of the leads visit your website and help you concentrate advertising on such locations. Your business website analytics can also help you see the number of leads who reach out through relevant CTAs to engage your services and help you decide to invest more in your website design. 

Website analytics further gives you insights into the nature of services visitors look up most often when they visit your website. Adding this with relevant information, such as where such leads visit from, can help you make informed decisions about an advertisement. This application of your business website data analytics for your business can be done seamlessly with concise reports for easy understanding by services such as Y2Y3.  

Conclusion 

These are just a few of the website business owners who make mistakes, costing them significant revenue annually. However, utilising exemplary website design services, such as Y2Y3, would ensure that your business website generates maximum profit and help establish your business as a trusted, reliable service.